Reading checkout abandonment without panic
How to separate payment friction from stockouts and shipping surprises when your funnel report looks grim.
Field notes
Short pieces from live engagements—checkout abandonment, cohort windows, shared funnel vocabulary, and seasonal noise around Tết.
Choosing cohort windows for beauty and home catalogs
Monthly cohorts hide replenishment cycles. Here is how we set windows that match how people actually repurchase.
A shared funnel vocabulary across marketing and ops
Disputes about “conversion” often hide mismatched definitions. Align the words before you argue about the numbers.
Seasonal noise around Tết and mid-year sales
How we adjust funnel and retention readings when Vietnam’s calendar bends buying behavior.