Client stories
Evidence from funnel diagnostics, cohort studies, marketplace reads, and sales briefings—specific stages, constraints, and outcomes.
The funnel map showed our largest loss sitting between add-to-cart and checkout start—something we had blamed on payment partners for months. The report was dense in week one, and I needed a second pass to absorb the cohort appendix, but the action list was specific enough for our developer to schedule without another workshop.
We sell the same fans on our site and two marketplaces. Maplebase separated channel funnels so we stopped averaging them into one misleading rate. Stockouts on Lazada had been quietly punishing the blended number.
Their retention curves finally matched how our refill buyers behave—closer to 60 days than 30. The mild reservation: exports from our older system took longer than promised on our side, which delayed the kickoff by a few days.
The quarterly briefing deck replaced three conflicting spreadsheets. Charts were plain, labeled in English for our investors, and tied revenue dips to a specific promo calendar rather than vague “market conditions.”
A District 7 beauty brand came to us after a mid-year sale produced record sessions but flat revenue. The Funnel Diagnostic found checkout starts healthy while payment confirmation lagged on one bank method during evening hours. The follow-on Cohort Retention Study showed sale-acquired buyers returning at half the rate of organic March cohorts. Together, the two readings led the brand to shorten sale windows and restore a quieter acquisition mix—without rebuilding the entire storefront.