Conversion Funnel Diagnostic
A structured reading of your store’s path from first visit to paid order, locating where shoppers stall and why.
Who it is for
Ecommerce founders, marketplace sellers, and growth leads who need a clear map of drop-off between browse, cart, checkout, and repeat purchase.
Result
A written funnel map, annotated drop-off notes, and a prioritized action list tied to sales performance—not a software login.
What is included
- Review of traffic sources against order outcomes for a recent 60–90 day window
- Step-by-step funnel diagram with conversion rates at each stage
- Cohort notes on first-order buyers versus returning buyers
- Two live briefings (kickoff and findings) plus a written report in English
- One follow-up clarification call within 14 days of delivery
What is excluded
- Paid media buying or creative production
- Ongoing store administration or catalog updates
- Legal advice on pricing or consumer protection
How the engagement runs
- Share read-only access to analytics exports, order samples, and promo calendars
- We clean and align events to a shared funnel vocabulary
- We draft the map and pressure-test findings against seasonality and stockouts
- You receive the report and a findings briefing
Preparation
Export order and session summaries, note major campaigns or outages, and name one person who can answer catalog questions.
Constraints
Works best with at least 90 days of consistent tracking. Multi-store brands are quoted separately.